Master Medical Practice Branding
Transform Your Practice into a Trusted Brand that Patients Choose
In an age where 89% of patients research physicians online before booking, building an authentic brand is essential. Dr. Diana Girnita has organically grown a community of over 190,000 YouTube subscribers and accumulated more than 20 million views. Now, she'll teach you the same proven strategies.
Branding feels risky for physicians. Doing nothing is riskier.
Every day you stay invisible online, you lose patients to louder, less qualified voices. It's time to change that.
Dr. Diana Girnita – Rheumatologist and Medical Branding Expert
About Dr. Diana Girnita
Dr. Diana Girnita is a highly accomplished rheumatologist and innovative healthcare leader, blending deep clinical expertise with a passion for transforming patient care.
Education & Credentials
Innovation in Healthcare
As the founder of Rheumatologist OnCall®, Dr. Girnita pioneered the Direct Specialty Care model, removing traditional barriers such as long waitlists and insurance complications. Through her transparent, patient-centered practice, she offers expert diagnosis, treatment, and education with a focus on empowering patients.
Dr. Girnita is passionate about helping other physicians develop authentic practice brands that connect deeply with their patients, improve access to care, and build thriving medical practices for the future.
Published Author
Dr. Girnita is the author of 2 books and has sold thousands of copies:
Millions of Views Through Organic Growth & Trust
Dr. Girnita's authentic educational content has reached millions of healthcare professionals and patients worldwide, building trust through valuable, evidence-based medical education.
The analytics shown are per-month averages
Rheumatologist OnCall is an educational YouTube channel that empowers autoimmune and arthritis patients through science-based, practical health information. It covers autoimmune conditions such as rheumatoid arthritis, psoriatic arthritis, lupus, Sjogren's, and scleroderma, as well as gout, offering guidance on anti-inflammatory nutrition, supplements, exercise, and stress management. With an emphasis on holistic and integrative care, the channel's mission is to help individuals make informed decisions and thrive—not just survive—with arthritis.
8 Comprehensive Modules
Master Medical Branding: Authority, Connection & Practice Growth
Transform your practice into a trusted, patient-centered brand.
This course helps physicians master medical branding through actionable strategies, patient psychology, and digital storytelling. Backed by Dr. Girnita's proven methodology, you'll learn how to build authentic authority, attract the right patients online, and grow a reputation that inspires trust, loyalty, and long-term practice success.
Course Approach
Gain actionable branding strategies, learn from real-world examples, and apply expert insights to create a standout brand that patients remember, trust, and recommend.
Foundations of Medical Branding
Explore why branding is essential for lasting reputation, patient trust, and differentiation in a crowded medical landscape. Define your unique value proposition—what sets you apart as a doctor and innovator.
Building Your Digital Authority & Presence
Authentically launch and grow your YouTube channel and social platforms, becoming the expert patients discover online first. Optimize your profiles to highlight expertise, compassion, and unique strengths.
Content Creation Mastery for Doctors
Develop educational and promotional content that simplifies complex medical topics and meets true patient needs. Use storytelling and patient education to position yourself as a thought leader.
Direct Care Branding
Learn how to market a direct care practice, communicating transparency, value, and personal care for modern patients. Identify how tailored branding facilitates practice growth and referral momentum.
Transparent Communication & Patient Connection
Master emotionally resonant titles and translate clinical topics into patient-friendly stories that enhance engagement and retention. Apply behavioral psychology and click-through insights to inspire patient interest and trust.
Designing an Outstanding Patient Experience
Create seamless, memorable patient pathways, from discovery to follow-up, driving satisfaction, loyalty, and positive reviews. Understand how experience forms the backbone of your brand reputation.
Community & Patient Engagement
Build lasting relationships and loyalty through a community of physicians and patients, leveraging digital tools, peer support, and consistent outreach. Use feedback, testimonials, and advocacy to strengthen your brand presence.
Brand Launch & Sustainable Growth Strategies
Implement sustainable, long-term growth plans to solidify your position as the go-to authority in your field. Measure success and adapt strategies using analytics and patient feedback.
Plus These Exclusive Bonuses
Take your learning to the next level with interactive elements
Live Interactive Q&A
Join live sessions with Dr. Girnita to deepen your understanding, ask questions, and receive personalized branding advice tailored to your practice needs.
Certificate of Completion
Earn a professional certificate to recognize your mastery of medical branding and your commitment to innovative, patient-centric care.
Ready to Start Your Branding Journey?
Join the November 2025 cohort and transform your practice with proven branding strategies.
Enroll Now – 50 Limited SpotsWhy most physicians struggle with branding, and how this course changes everything
Most physicians know they need a stronger online presence, but feel stuck or even uncomfortable taking the first step. Maybe this sounds familiar:
You don't know where to start building your online presence — and you don't have time to "figure it out."
You worry that showing up online feels self-promotional, shallow, or unprofessional for a doctor.
You've seen medical misinformation go viral and you're afraid of being misunderstood or criticized.
You already had a reputation crisis or negative reviews and you're unsure how to rebuild trust.
You don't want to follow TikTok trends — you want credibility, not gimmicks.
You've tried posting before but nothing gained traction — so you stopped.
You fear legal or ethical mistakes (HIPAA, medical disclaimers, compliance).
You're exhausted with agencies that don't understand healthcare and produce generic content that harms your credibility.
You want to grow your practice and impact—but without sacrificing your ethics or clinical standards.
This is exactly why Dr. Girnita created Master Medical Practice Branding
The first branding course built by a physician for physicians. It gives you a step-by-step, ethical, physician-centered branding system rooted in trust, education, and patient connection.
No gimmicks. No dancing. No hype.
Just a proven strategy to grow your authority, visibility, and practice the right way.
If you've ever said "I want to help more patients — but I don't want to look like an influencer," this course is built for you.
Frequently Asked Questions
Get answers to common questions about the medical branding course
Ready to Transform Your Practice?
Take the first step towards building a trusted medical brand that attracts patients and grows your practice sustainably.
- Solo enrollment available
- Special group discounts
- Early bird exclusive offers
- Flexible payment options
Solo enrollment available, limited spots
- Course methodology questions
- Practice-specific guidance
- Branding strategy consultation
- Direct line to expertise
Start building your trusted medical brand today and transform how patients discover, trust, and choose your practice over competitors.
Secure Your Spot NowAccess to an exclusive community of physicians and business professionals in healthcare
Join the November 2025 Cohort Waiting List
Secure your place in Dr. Diana Girnita’s Master Medical Practice Branding course before it launches. We’ll contact you personally to provide all the details and help you enroll.
Please fill out the form below to join the waiting list and receive a call back: